Elina Vena was born in Beaufort West but has lived in Hermanus for a number of years. In 2017 she lost her full-time job. Although already in her fifties, she was the sole provider for 3 children. Instead of relying on social grants she embarked on an enterprise that has been amazingly successful since then, testimony to her drive and enthusiasm. During the first week of the month she boards a bus to Durban where she purchases traditional ethnic garments, beadwork and other ethnic regalia. She undertakes this 4-day round trip each and every month, returning with the garments that have been ordered and a small amount of stock to sell out of hand.
In the local community there is still a very strong commitment to traditional values and practices, and there is a growing demand from both young and old. Because of her understanding of the market and her customers, she is highly sought-after in Hermanus and the Overstrand region, and she undertakes trips to Caledon, Bot River, Kleinmond and surrounds to deliver her goods to her customers.
In 2019 she took part in the Grootbos Foundation financial training. “I need this loan to increase my stock and add to my range, as the demand is growing amongst my customers, particularly in anticipation of Heritage Month, which provides an opportunity for the different cultural groups to display their traditional costumes.”
Total loan applied for R7000
This project has been set up to succeed through a careful vetting process together with ongoing mentorship and management. Repayment of your loan will only take place at the end of the loan period (usually 12 months) and not monthly. However, as we cannot give any guarantees, in the unlikely event that the project does fail you will not receive the full repayment of your loan but a pro rata percentage depending upon what portion of the loan has been recovered from the business owner.
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|Start Date||July 1, 2019|
|End Date||August 31, 2019|
|Time Remaining||The campaign ended 1 year, 9 months, 16 days, 13 hours, 4 minutes, 20 seconds ago|